Rotary Linens becomes Rotary Hospitality

Why would you change something that’s been working well for over 100 years?

That’s a question I’ve asked myself many times.

Rotary Linens has been part of my family for four generations. It’s more than a company. It’s a legacy. We’ve spent the last century supplying premium linens to some of the finest hotels and resorts in the country. We’ve built lifelong relationships, earned trust, and proudly stood behind every thread, every fiber, and every delivery.

So why change?

Because sometimes, doing well isn’t the same as doing enough.

Over the years, we’ve heard from so many of you — our partners, our friends — saying, “I wish Rotary could also supply this… or that.” And every time we heard that, we saw an opportunity. Not just to expand. But to serve better.

That’s why today, Rotary Linens becomes Rotary Hospitality.

This isn’t reinvention. It’s evolution.

We’re not changing who we are. We’re becoming more of it. Taking what we’ve learned across four generations and applying it far beyond linens. Today, Rotary Hospitality is your partner for every product under the sun that your property might need. From luxury bedding and bath essentials to elegant tableware, curated snacks, spa-quality amenities, and more.

And every single item will carry the same promise we’ve always made: no compromise on quality.

This change reflects not just what we can do, but what we believe in. The relationships we’ve built over the decades aren’t just business contacts. They’re bonds. And those bonds deserve more. We’ve been invited into your hotels, your guest rooms, your operations. And in doing so, we’ve seen firsthand how powerful a well-executed detail can be.

Because a guest doesn’t remember where the linen came from.
They remember how they felt when they crawled into that bed.
They remember a deep night’s sleep.
They remember a robe that felt like home.
They remember the small details. The softness of a towel. The sparkle of glassware. The comfort of a space that’s been considered from the inside out.

And when they remember those things, they remember you.

You’ve always been the hero of this story. We’ve simply been the ones quietly standing behind the scenes, making sure you had what you needed to shine. With this transition to Rotary Hospitality, we can now do that across every corner of your guest experience.

This moment is also personal for me.

I’ve watched my father, grandfather, and great-grandfather build this business with grit, heart, and an unshakable sense of pride in what we offer. I carry that legacy with me every day. And I believe they’d be proud to see what’s next. Not because we’re changing our name, but because we’re standing even taller in our purpose.

We’re not chasing growth for the sake of growth. We’re growing because we believe in giving more, doing more, and being more for the people who’ve trusted us. Many of you for decades.

So no. We’re not changing what’s worked. We’re honoring it.
Expanding it.
Elevating it.

If you’ve worked with Rotary before, thank you for being part of this journey. If you’re just discovering us, welcome. We’re here to help you make every stay unforgettable.

We believe the quality of a guest’s stay can change how they remember an entire trip. And we believe that you — the people behind the properties — deserve a partner who sees your vision and helps bring it to life.

That’s what Rotary Hospitality is here to do.

With gratitude,
With excitement,
And with the same care we’ve shown for 100 years,

Greg Cope
CEO, Rotary Hospitality